Medical/Health Care
Medical Devices
Zimmer Spine (Spinetech) qualitative research for product launch
Pacific Pulmonary / Peak Sleep qualitative research and quantitative analysis
Urologix analysis of qualitative research for ad campaign
Medical Devices – Hearing
Symphonix qualitative research among audiologists
Oticon qualitative research for television ad development
SBCS Medical email campaign development, analysis
Health Care
Alameda County Medical Center qual & quant research: first mktg research study; mktg plan
American Academy of Audiology qualitative esearch for front-office communication
regional cancer research organization quantitative survey research for new name
Health Insurance
WellPoint (Anthem) analysis for development of HSA products; various work for RHI division
Blue Cross/Blue Shield (14 state companies) predictive modeling for targeted marketing
HealthNet acquisition analysis of ZIP Codes
Pharmaceuticals
Pfizer (Searle) regression model for Celebrex clinical trials recruitment
McKesson product development research with hospital pharmacy directors
DestinationRx video editing of television ad
Technology
High Tech
Oracle analysis of advertising campaign on myYahoo.com
Boeing qualitative research on hiring practices
SunGard branding and identity qualitative research and analysis
Pure Play Web
MyPrimeTime analysis of visitor activity for 2.0 dev. (51st most visited site in the world in 2000)
Netcentives analysis of incentive offerings, recommendations for more effective loyalty distribution
Hammond Heroes developed web site paying homage to this influential early electronic organ
e-Commerce
Low Carb CookwoRx developed web site selling products from PBS cooking show
SomaxSports.com consulted on web site changes
Fortune 500 e-commerce company analysis of segmentation to drive loyalty and acquisition
Startups/Venture
MyRxCoupon website development
Velocity Venture Capital (Razor Audio Solutions) website development
VylrMkt website development
Financial Services
Banking
Bank of America qual research on online business banking; online banking high balance cust.s
Charles Schwab analysis of data from first online banking survey
Thrivent Financial for Lutherans consulted on ThriveQ; programmed Retirement Bridge training site
Real Estate
Housing
Shea Homes regression modeling of recent buyers in struggling Northern California markets
ACTS communities analysis of DM campaigns; recommendations on acquisition
Meridian Property Group qualitative research for improving acquisition & for product development
Mortgage
Single Source Partners web site work, marketing recommendations
The Prieston Group web site work, marketing recommendations
Central Pacific Mortgage web site work
Other
Not-for-Profit
California Department of Health Services programmed teenage pregnancy prevention Web site
East Bay Regional Parks District qualitative research on image, value for voter funding
Philanthropy Associates web site development
