Hiring Company
Van Meter Group
Background
This client, a division of a major national health insurer, has the Van Meter Group on a retainer to develop designs for their primary product – a printed piece – and to develop, lay out, write, and design, and in some cases develop the flash for, full or partial Web site pages. In addition the Van Meter Group provides strategic consulting to this client.
Description of Work
Advance Analysis programmed a registration page that triggered confirmation emails to registrants and the client with automatic Outlook calendar entries, into an existing custom CMS which wasn’t configured to allow direct programming. This involved understanding not just the page and directory in question but the database and structure of the CMS.
Advance Analysis also developed some action script (as3) programming for a new flash animation on the home page.
Advance Analysis conducted secondary research to help develop guidelines for color combinations that look good printed and are legible through faxing. This involved gaining a detailed understanding of how the G3 fax protocol works and how fax machines differ in their approach to halftoning (and dithering).
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