Hiring Company
Goodman & Company
Background
Some businesses that are head and shoulders above anyone else in their industry have not had to develop either a strategic approach to loyalty or a customized approach to acquisition because they have little or no competition.
But an economic downturn almost simulates a strong competitor and in this case is prompting this market leader to segment their customers into a handful of groups where members of each group have the same buying and selling interests. Each group can be offered a customized loyalty approach, and potential memebers of the group can be given the tools they need to become members.
Description of Work
Advance Analysis was hired by Goodman & Company primarily to conduct summary analyses (not inferential ones that are Advance Analysis’ core competency), organize data, and develop presentation decks, including custom graphics and advanced layout of 9-10 charts and graphs on one slide.
As "value added" work Advance Analysis provided an explanation of the unconventional segmentation approach Goodman’s client took and a comparison between it and cluster analysis, presenting the pros and cons of each so that Goodman had the appropriate context to make invaluable strategic recommendations.
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